Brand Identity Kit · v1.0

The Brand Behind the
Hunt

Silver Hunter is the automated intelligence that finds rare and silver coins hiding in plain sight — in bank bags, vending tills, laundry routes, and the pocket change America forgot to look at.

Brand Essence
What we are: A treasure-hunting technology company for everyday coins.
What we do: Detect, extract, and monetize silver + rare coins before they vanish back into circulation.
The feeling: The thrill of the find — quiet, precise, and quietly brilliant, like a whisper that turns into a payday.
Positioning & Tagline
Tagline: The value is in circulation.
Category: Coin intelligence · automated detection · data monetization.
Audience: Coinstar-class operators, vending & laundry routes, refiners, investors.
01 · Logo System

One Mark, Many Uses

The primary lockup is a reeded coin under a scanning laser — value found inside the ordinary. Each variant below is engineered for a different surface.

Primary · Horizontal Lockup primary Header, hero, printed collateral.
Dynamic · Animated Mark animated Website hero, splash, video. Self-animating.
Icon · App Icon / Favicon icon App, social avatar, 160px favicon.
Stacked · Square / Avatar stacked Profile photos, watermarks, square media.
Monogram · SH monogram Embroidery, engravings, small stamps.
Emblem · Seal / Certificate emblem Certificates, seals, licenses, awards.
Wordmark · Text Only wordmark End-cards, merchandise, condensed spaces.
On Light Backgrounds on light Never force contrast — provide a light-locked variant.
02 · Color Palette

Vault Materials

A palette drawn from the vault itself: ink-deep nights, polished silver, raw gold, and the emerald laser of the scan.

#0A0E15 · Ink
Primary background / deep surfaces
#101624 · Vault
Raised panels / secondary surfaces
#D4AF37 · Gold
Primary accent — value, rarity, CTA
#E8C56E · Gold Light
Highlights, sparkles, emphasis
#34D399 · Laser
The scan beam — detection, live, success
#C97A4A · Copper
Secondary accent — melt, copper plays
03 · Typography

Set in Precious Metal

Fraunces — Display Serif
The engravings
of history
Headlines, brand, expressive numerals. Evokes coin engraving and letterpress.
IBM Plex Mono — Data / Labels
kiosk_id · avg_weight_g · 2.502
anomaly: 11 · code 4B · silver
Scanner readouts, labels, kickers, technical data. The machine's voice.
Inter — Sans Serif
Clear, human body copy for the story, the pitch, and the interface. Neutral and confident, never decorative.
04 · Brand Voice

Speak Like a Treasure Hunter

Tone

Confident but quiet. Precise but warm. We are the calm expert who notices what nobody else sees — then quietly turns it into a payday. No hype, no shouting. The excitement lives in the data and the find.

Keywords: hunt · find · plain sight · circulation · anomaly · value · melt · rarity · whisper · payday

Messaging Pillars
1 · The Opportunity: Billions in silver still circulates — untapped.
2 · The Engine: AI + induction detection, at kiosk speed, without slowing the line.
3 · The Model: License the tech; collect royalties forever. No trucks, no staff.
4 · The Thrill: Every scan is a chance at a $1M 1943 copper cent hiding as pocket change.
05 · Usage Rules

Handle With Care

RuleGuideline
Clear spaceKeep a margin of 1 coin-width (the mark's radius) on all sides.
Minimum sizePrimary ≥ 140px wide · Icon ≥ 24px · Monogram ≥ 16px.
BackgroundsUse the gold/silver lockup on dark; provide a light-locked variant on light.
Never doDon't stretch, rotate, recolor the gold, add drop shadows, or place on busy imagery.
AnimationUse the animated mark only where motion is supported (web/video). Print uses static.
FilesAll marks ship as open SVG in brand/logos/. Scale without quality loss.
File Inventory · brand/logos/

logo-primary.svg · logo-animated.svg · logo-icon.svg · logo-stacked.svg
logo-monogram.svg · logo-emblem.svg · logo-wordmark.svg · logo-favicon.svg