Good web design gives your site credibility. It shows that you value your visitors enough to invest in its development. You won't earn their trust unless they feel that your site is a serious undertaking with a long-term future. A professional-looking site will probably be your only chance to make a good impression.
Your website needs to be fast to be effective. The Web is frustratingly slow at times, so our sites are designed for maximum effect with minimum waiting. If your site doesn't appear on screen fast enough, your competitors are just a click away. We don't forget that for a moment.
Ease of use:
Our sites have a wide variety of structures and sizes, but all are well organized, and easily navigated. Good design establishes an environment which is logical and does not confuse the visitor. We also try to make websites that are accessible to all visitors, including those with visual disabilities.
A fast, well designed website is a good start. Next you need to think about what it will do.