As a small business owner, you often wear many different hats. Salesperson, accountant, human resources…SEO strategist? You know the importance of marketing’s role in increasing foot traffic and phone calls, and that includes search engine optimization.

Yet, SEO is often the least understood marketing discipline. And many time-pressed business owners struggle to make sense of the large amount of information available about SEO. Don’t give up! Four out of five consumers use search engines to find information about local products and services

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